Marketing Specialist

Headquartered in Colorado Springs, Colorado, Focus on the Family has nearly 700 employees who work to achieve the mission of enriching the lives of families, engaging the culture, advocating for life and spreading the Gospel of Jesus Christ. The work is meaningful, the culture is rewarding, and the purpose is eternal.

The Marketing Specialist 1 – Core Marketing serves as an execution-focused role responsible for supporting the day-to-day operations of Core Marketing initiatives. This position ensures that marketing campaigns, projects, and channel activities are accurately built, deployed, and maintained across systems and platforms. Working closely with Specialist 2 and Marketing Managers, this role supports project setup, campaign execution, channel coordination, and data tracking, helping ensure that marketing efforts are delivered on time, properly coded, and aligned with established plans. This role is critical to maintaining operational consistency, data integrity, and execution quality across all Core Marketing channels.

Essential Duties/Responsibilities

Project Management & System Execution (Aprimo)

• Builds, routes, and maintains projects within Aprimo, ensuring accurate timelines, task assignments, and approvals
• Ensures all marketing requests are properly documented, coded, and tracked from intake through completion
• Maintains up-to-date project statuses, deadlines, and deliverables to support team visibility and accountability
• Supports workflow consistency by following established project management processes and standards

Source Code & Campaign Setup

• Executes source code creation, management, and governance across marketing initiatives
• Builds and configures campaign elements across platforms (email, CRM, web, forms, tracking links, etc.)
• Ensures all campaigns are properly tagged for performance tracking, attribution, and reporting
• Validates campaign setup prior to launch to ensure accuracy and alignment with plan requirements

Channel Traffic Support

• Assists in executing channel schedules across email, web, social, and paid media channels
• Supports the maintenance of channel calendars and traffic plans, ensuring accurate placement and timing of campaigns
• Coordinates with Specialist 2 and Managers to ensure deliverables are ready for deployment
• Helps identify and flag potential conflicts, gaps, or delays in channel execution

Marketing Creative Stewardship

• Maintains organization and accuracy of marketing assets across systems (DAM/FAM, shared drives, etc.)
• Ensures correct creative assets are used in campaigns and align with approved messaging and branding
• Supports routing and approvals of creative materials through established workflows
• Reviews marketing materials for accuracy (links, source codes, copy alignment, etc.) prior to launch

Web & Digital Updates

• Executes updates to websites and landing pages, including CTAs, content, imagery, and links
• Ensures web content aligns with campaign objectives and audience targeting
• Performs QA checks on pages to confirm proper functionality, tracking, and user experience
• Supports ongoing optimization through updates directed by Specialist 2 or Managers

Reporting & Data Support

• Assists in compiling and maintaining marketing performance reports and dashboards
• Pulls and organizes data from CRM, email platforms, web analytics, and other tools
• Ensures data accuracy and consistency across reporting systems
• Supports analysis efforts by preparing data for review by Specialist 2 and Managers

Cross-Functional & Execution Support

• Supports Specialist 2 and Marketing Managers in executing campaigns and initiatives across departments
• Coordinates with internal teams (Creative, Content, Legal, Brand, etc.) to ensure timely delivery of assets
• Tracks and follows up on assigned tasks to ensure deadlines are met
• Assists in managing logistics for campaigns, events, and promotional efforts

Other Duties/Responsibilities

• Assists with administrative and operational tasks within the Core Marketing team
• Supports coordination of materials, shipments, or campaign-related logistics
• Maintains organized documentation of marketing plans, assets, and reporting
• Performs other duties as assigned

Managerial Breadth/Scope of Job

• None

Working Environment/Physical Requirements

• Fast-paced environment with multiple concurrent priorities
• Occasional evening or weekend work may be required

Job Qualifications/Requirements

Character/Spiritual

Exemplifies Ephesians 5:1-2, “Therefore be imitators of God as dear children and walk in love, as Christ also has loved us and given Himself for us...”

Pursues the Great Commission given by Jesus Christ in Matthew 28:19-20, “Go therefore and make disciples of all the nations, baptizing them in the name of the Father and of the Son and of the Holy Spirit, teaching them to observe all things that I have commanded you; and lo, I am with you always, even to the end of the age.”

Is a consistent witness for Jesus Christ; maintains a courteous, Christ-like attitude in dealing with people within and outside of Focus; adheres to the Standard of Moral Conduct and Statement of Faith; upholds Focus on the Family's ministry in prayer

Prays personally for Focus on the Family’s staff and constituents and may occasionally lead in a public prayer

Engages in Christian ministry

Demonstrates behaviors aligned with FOF core values

Personal Characteristics

• Able to work independently, self-motivated
• Decisive
• Diligent and Persistent

Knowledge/Experience

• Bachelor’s degree in Marketing, Communications, Business, or related field (or equivalent experience)
• 0–2 years of experience in marketing, communications, or project coordination
• Familiarity with marketing tools (CRM, email platforms, CMS, project management systems) preferred
• Experience with data entry, campaign setup, or digital marketing execution a plus

Skills, Abilities, and Special Talents/Gifts:

• Strong attention to detail and commitment to accuracy
• Ability to manage multiple tasks and follow established processes
• Clear written and verbal communication skills
• Basic analytical skills with ability to organize and interpret data
• Strong organizational and time management skills
• Ability to work collaboratively and support team execution needs

Stewardship Requirements

• Executes responsibilities with care and accuracy, recognizing the importance of responsible use of ministry resources

Pay Range: $24.75 to $28.93

Application Materials Required: Cover Letter, Resume/CV

• Colorado Residents: In any materials you submit, you may redact or remove any age-identifying information such as age, date of birth, or dates of school attendance or graduation. You will not be penalized for redacting or removing this information.

Application Materials Instructions: Please identify the job specific minimum qualifications you possess in your cover letter and be sure your resume includes any and all relevant experience to be accurately assessed against the qualifications listed in the posting. To apply, please submit the following application materials to this posting. 1. A current resume. 2. A cover letter that specifically addresses the job requirements and outlines qualifications.

Focus on the Family puts a high value on our team members and offers a unique benefit package.

Employees scheduled for 20 hours or more per week are eligible for:

• Norton LifeLock ID Theft Coverage
• Legal Shield/ID Shield Coverage
• AFLAC
• 403B Retirement Plan
• Vacation Time & Vacation Payout
• Sick Time
• Holidays
• Service Awards
• Community Service Days
• Bookstore Discount
• Fitness Center

Employees scheduled for 30 hours or more per week are eligible for all the above and:

• Medical Plan
• Dental Plan
• Vision Plan
• Life Insurance
• Disability Insurance
• Flexible Spending Accounts
• EAP (Employee Assistance Program)
• Tuition Reimbursement
• Warehouse Membership Reimbursement

Note: This is a summary and should not be construed as future promises to continue to provide benefits as outlined above. For complete and definitive language, refer to the governing plan documents.

• Temporary employees are not eligible for benefits, except for:
• Sick Time
• Bookstore Discount
• Fitness Center

Tentative Search Timeline

• Priority will be given to applications submitted by May 30, 2026 However, this posting will remain open until filled.
• The potential employee start date is June 8, 2026

Posting date: April 30, 2026

Un-posting date: ongoing until filled

Posting contact email: ***email_hidden***

Helping Families Thrive in Christ! Focus on the Family is a 501c3 Christian Non-Profit Ministry.