Director of PR & Brand Marketing
REH Interiors
REH Interiors is a luxury home staging and interior design firm specializing in creating elevated, market-driven interiors that inspire buyers, developers, brokers, and homeowners alike. We partner with top-tier real estate professionals, developers, and luxury clientele to deliver exceptional spaces that drive value and create unforgettable brand experiences.
We are seeking a highly strategic, connected, and results-driven Director of PR & Brand Marketing to lead the growth and visibility of our brand across the luxury real estate and design industries.
Position Overview
The Director of PR & Brand Marketing will be responsible for building and executing a sophisticated brand and communications strategy that elevates our presence in the luxury market. This person will lead public relations efforts, strategic partnerships, B2B relationship development, brand positioning, networking initiatives, and marketing strategy with a strong emphasis on measurable business growth.
The ideal candidate understands both the emotional and analytical side of luxury branding — someone who can tell a compelling story while also developing data-backed strategies that drive awareness, partnerships, lead generation, and revenue opportunities.
A background in luxury real estate marketing is highly preferred.
Key Responsibilities
Public Relations & Brand Visibility
- Develop and execute a comprehensive PR strategy to increase brand awareness and industry recognition
- Secure media placements, features, interviews, speaking opportunities, and press coverage across luxury real estate, design, lifestyle, and business publications
- Build and maintain relationships with editors, brokers, developers, and industry leaders
- Oversee brand messaging to ensure consistency across all channels and touchpoints
- Manage brand reputation and positioning within the luxury market
Brand Strategy & Marketing Leadership
- Create and lead integrated marketing strategies aligned with company growth goals
- Analyze marketing performance metrics and translate data into actionable growth strategies
- Ensure all marketing initiatives are intentional, measurable, and aligned with brand objectives
- Identify market opportunities, trends, and competitive positioning strategies
- Develop high-level campaigns that support both brand elevation and lead generation
B2B Development & Strategic Partnerships
- Cultivate and manage strategic partnerships with luxury real estate brokers, developers, builders, architects, and affiliated luxury brands
- Build referral and collaboration opportunities that expand company visibility and revenue streams
- Represent the company at industry events, networking functions, luxury community events, and trade shows
- Create partnership initiatives that strengthen brand credibility and market influence
Networking & Industry Presence
- Serve as a visible ambassador for the brand within the luxury real estate and design communities
- Build meaningful relationships that generate long-term business opportunities
- Identify key networking opportunities that align with company goals and target clientele
Team Collaboration
- Collaborate closely with leadership, sales, design, and marketing teams to align business objectives
- Provide strategic direction on brand growth initiatives and client experience
- Potentially oversee external PR agencies, creatives, or marketing vendors
Qualifications
Required
- 5+ years of experience in PR, brand marketing, luxury marketing, or communications leadership
- Strong understanding of luxury branding and high-end consumer behavior
- Proven ability to develop strategic marketing initiatives tied to measurable business outcomes
- Exceptional networking, relationship-building, and communication skills
- Experience managing partnerships and business development initiatives
- Strong analytical mindset with the ability to interpret performance metrics and create strategy behind the numbers
- Excellent verbal, written, and presentation skills
- Highly polished, professional, and relationship-oriented
Preferred
- Background in luxury real estate marketing, interior design, architecture, or related industries
- Existing network within luxury real estate and lifestyle markets
- Experience working with high-net-worth clientele and premium brands
- Experience securing media placements and managing luxury brand partnerships
Ideal Candidate Traits
- Strategic thinker with both creative and analytical strengths
- Naturally connected and relationship-driven
- Understands how to position and grow a luxury brand
- Highly organized and execution-focused
- Passionate about luxury interiors, design, and real estate
Compensation & Benefits
- Competitive salary
- Opportunity for growth within a rapidly expanding luxury brand
- Creative and collaborative work environment
To Apply
Please email, ***email_hidden***, your resume, portfolio (if applicable), and a brief introduction outlining your experience in luxury brand marketing, PR, partnerships, and strategic growth.
How to apply
To apply for this job you need to authorize on our website. If you don't have an account yet, please register.
See more jobs in Boca Raton, FL