Lifecycle Marketing Manager

Location: Remote or Hybrid if based in Chicago area

Department: Marketing

About the Role

We’re looking for a data-driven Lifecycle Marketing Manager to own the full customer lifecycle, from first touch to repeat purchase. This role will be responsible for driving paid media acquisition, building our CRM database, and increasing retention through lifecycle marketing programs. This person will manage and execute across email, SMS, push notifications, and loyalty programs while partnering with external agencies to optimize paid acquisition channels.

Key Responsibilities

Lifecycle & CRM Management

• Own the strategy and execution of email, SMS, and push notification marketing
• Build and manage automated lifecycle flows (welcome, abandon cart, post-purchase, winback, etc.)
• Own revenue growth from owned marketing channels including email, SMS, and lifecycle automations
• Create and deploy campaign calendars for promotional and brand messaging
• Segment audiences to deliver personalized and high-performing messaging
• Continuously test and optimize flows, subject lines, creative, and offers

Paid Media Acquisition

• Partner with our paid media agency to support and optimize acquisition campaigns across channels including Meta, Google, Paid social platforms etc.
• Collaborate on testing new creative concepts, messaging, and offers
• Use CRM insights to help inform targeting, creative strategy, and audience segmentation
• Monitor performance metrics such as CAC, ROAS, and customer acquisition trends

Loyalty & Retention

• Manage and optimize the loyalty and rewards program
• Create strategies that increase repeat purchase rate, customer lifetime value, & customer engagement
• Launch campaigns designed to reactivate lapsed customers

CRM & List Growth

• Build strategies to grow email and SMS subscriber lists
• Optimize on-site pop-ups, forms, and lead capture experiences
• Maintain database health and list hygiene

Performance & Analytics

• Customer acquisition cost (CAC)
• Return on ad spend (ROAS)
• Email/SMS revenue
• Retention rate
• Customer lifetime value (LTV)
• Use insights to continuously improve campaign performance

Qualifications

• 3–6+ years in growth marketing, lifecycle marketing, or CRM marketing
• Experience managing email platforms (Klaviyo preferred)
• Strong understanding of customer lifecycle marketing
• Experience working with paid media
• Analytical mindset with experience using marketing data to drive decisions
• Experience working in ecommerce or DTC brands

To apply email ***email_hidden***

Why Join Us

• Be part of a mission-driven company that is redefining industry standards
• Collaborate with a passionate and innovative team
• Enjoy a dynamic and flexible work environment
• Competitive salary and benefits package

About Itzy Ritzy

Itzy Ritzy is a community driven, industry leading omni-channel brand, focused on innovative, on-trend baby products for parents with an inclusive community supporting everyone through their parenting journey. Popular with celebrities and influencers, Itzy Ritzy has a global presence in thousands of national retail locations, independent boutiques, and leading online websites.

Learn more about Itzy Ritzy: www.itzyritzy.com