Senior Marketer

AEBetancourt

Date: 1 week ago
City: Grand Rapids, MI
Salary: $60,000 - $80,000 per year
Contract type: Full time

AEBetancourt is a talent and recruiting strategy firm that partners with companies to build high-performing teams. Our Perfect Fit process combines recruiting expertise, strategic consulting, and data-driven insight to help organizations hire better and grow faster. We're looking for a builder on our marketing team who sees marketing as a growth engine, and enables us to push ideas forward and drive measureable impact.

Why You're a Great Fit for this Role:

  • You're obessessed with tests, measures, optimizations, and wins
  • You're a builder and want to be a key player in the sales engine
  • You're a driver who owns outcomes, executes strategy, and moves the needle every week

What You'll Do

The Brand and Demand Marketing Lead owns how the market experiences AEBetancourt.

You will work alongside the EVP of Growth Strategies to execute the company’s digital marketing strategy, content engine, and event presence. You will be running campaigns that generate engagement, pipeline, and brand authority.

This role blends:

  • Sales Enablement
  • Creative storytelling
  • Data-driven decision making
  • Marketing automation
  • Experiential marketing

You will work directly with the EVP of Growth Strategies and the sales team to build marketing initiatives that move the business forward.

What You’ll Own

  • Being AEB's go-to HubSpot Power User-- building and optimizing workflows, sequences, automations, and reports
  • Designing and executing marketing campaigns that strengthen brand positioning and drive engagement
  • Managing audience segmentation and content delivery strategies
  • Partnering with the sales team to align marketing with revenue goals
  • Analyzing campaign performance and turning data into strategic action
  • Ensuring all marketing reflects the company’s brand, mission, and voice
  • Lead strategy, execution, and impact for conference participation

Culture Expectations

At AEBetancourt, everyone contributes to the success of the team.

We’re looking for someone who:

  • Works collaboratively across departments
  • Supports teammates and celebrates wins
  • Represents the company with professionalism and enthusiasm
  • Participates actively in training, development, and company initiatives

Education & Experience

  • Bachelor’s degree in Marketing, Communications, or Data Analytics preferred
  • 4+ years of marketing experience in a related role
  • HubSpot expertise required

Work Environment

Some travel (5-10%) is required for key events, conferences, and strategic initiatives.

This is not a “maintain the marketing calendar” job. This is a marketing engine role. If you really want to make your application stand out, please email Abbie VandenBosch directly at ***email_hidden***.

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