Marketing & Digital Content Coordinator

Job Title

Marketing & Digital Content Coordinator

Agency

West Texas A&M University

Department

Enterprise Center/Downtown

Proposed Minimum Salary

$2,964.00 monthly

Job Location

Amarillo, Texas

Job Type

Staff

The A&M System strives to maintain a competitive, high-quality benefit package to support the health and wellness needs of our workforce. This includes comprehensive health and welfare insurance plans, additional health and lifestyle programs, and optional retirement savings opportunities. Eligible employees will have access to paid leave programs in addition to 13-15 paid holidays each year. For more information regarding the benefit package go to: West Texas A&M University: Human Resources Benefits

NOTICE - All posted positions are subject to budget approval.

General Summary

The Marketing and Digital Content Coordinator, under general supervision, assists with the coordination and execution of marketing programs, digital media efforts, and communication projects for the WT Enterprise Center (WTEC) and as assigned, the Paul and Virginia Engler College of Business (COB). Provides professional photography, videography, digital newsletter production, general marketing, minimal graphic design, and other communication strategies for marketing collateral that enables programs, services, and events that meet business objectives and enhances brand image.

Responsibilities

Content Production:

• Produces, records, directs, and edits professional promotional and news-based videos and photography highlighting a variety of facilities, programs, and educational offerings from WTEC and the COB.
• Strategic Marketing & Communications:
• Meets with internal stakeholders to determine marketing needs for WTEC facilities and programs and executes plans to promote programs and services.
• Conceptualizes, writes, and produces regular digital newsletters for WTEC to communicate business news, program updates, and highlights of staff and entrepreneurial activities as well as other internal and external communications as assigned. Assists with maintaining accurate contact lists.

Collateral Design & Print

• Designs or coordinates the outsourcing of design and prepares marketing collateral (brochures, flyers, and posters) for print production, ensuring all materials meet University image identity standards.

Social & Digital Integration

• Develops and integrates visual content into online platforms and social media communities to enhance networking and engagement among students, alumni, and the business community.
• Coordinates with University Communication and Marketing to ensure all projects maintain University image identity standards and effectively leverage campus resources.

Supervision

• Hires, trains, and supervises a student employee primarily responsible for assisting with graphic design and social media management.
• Maintains a comprehensive image repository and archives raw and master materials for WTEC.

Reporting

• Collects and analyzes engagement data for presentations and strategic reporting to facilitate continuous improvement.
• Maintains 100% compliance with timely completion of required System, University and job-specific online training courses.
• This document represents the major duties, responsibilities, and authorities of this job, and is not intended to be a complete list of all tasks and functions. Other duties as assigned.

Necessary Qualifications

• Bachelor’s degree in Marketing, Communications, Multimedia Production, or applicable field, or equivalent combination of education and experience.
• Three (3) years of related experience.
• Knowledge of word processing and spreadsheet applications.
• Ability to multitask and work cooperatively with others.
• Strong verbal and written communication skills.
• Strong interpersonal and organizational skills.
• Knowledge of professional photography/videography equipment, video editing software, and digital media design software.
• Ability to write and curate professional content for digital newsletters and marketing campaigns.
• Ability to multitask and work cooperatively with stakeholders, including small business owners, university faculty, and students.
• Ability to supervise and lead skills development of student employees.
• Occasional evening and weekend work.
• Occasional local and national travel.

Preferred Qualifications

• Master’s degree in related field.
• Six (6) years of related experience.

Applicant Instructions

Cover letter

Resume

Three references

Please attach all documents in the attachment box at the bottom of the “My Experience” page before continuing through the application. Please use the “Upload” button to add each document individually. All revisions must be made prior to application submission. If you need assistance with uploading documents, please contact WTAMU Human Resources at ***email_hidden***.

Due to budgetary reasons, West Texas A&M University will not offer H-1B or other work authorization visa sponsorship for this position. Candidates must be legally authorized to work in the United States at the time of hire and maintain work authorization throughout the employment term.

Texas law requires all males age 18 through 25 to be properly registered with the Selective Service System.

Equal Opportunity /Veterans/Disability Employer.

All positions are security-sensitive. Applicants are subject to a criminal history investigation, and employment is contingent upon the institution’s verification of credentials and/or other information required by the institution’s procedures, including the completion of the criminal history check.

Equal Opportunity/Veterans/Disability Employer.