Social Media Content Creator

Planted Local Lending is a Kansas City-based, woman-owned mortgage brokerage built on a relationship-first approach. We believe that getting a home loan should feel personal, empowering, and rooted in community — not cold or transactional. Our brand is warm, authentic, and unapologetically human. We're growing fast and looking for a creative collaborator who can help us show up online the way we show up in real life.

Role Overview

We're looking for an energetic, creative, and self-starting Part-Time Social Media & Content Creator to manage and grow our digital presence across Instagram, Facebook, LinkedIn, and TikTok. This is a full-ownership role — you'll ideate with support, create, post, engage, and report. You'll be the voice and visual behind two brands: Planted Local Lending and Trish Reedy (our founder's personal brand).

This is a great opportunity for someone early in their creative career who wants real ownership, mentorship, and the chance to grow alongside a mission-driven business.

Platforms You'll Impact

• Instagram — brand storytelling, Reels, community engagement
• Facebook — community presence, event promotion, referral partner content
• LinkedIn — professional thought leadership for Trish Reedy and Planted Local Lending
• TikTok — short-form video content, educational and personality-driven

What You'll Do

Content Creation & Strategy

• Develop a monthly content calendar across all four platforms aligned to business goals, frequency is limited and unique to each account
• Produce short-form video content (Reels, TikToks) that are engaging, on-brand, and scroll-stopping
• Design and write static posts, graphics, and captions that reflect the Planted Local Lending and Trish Reedy brand voice
• Collaborate with Trish to capture authentic behind-the-scenes, educational, and community-driven content
• Repurpose content across platforms efficiently

Posting & Community Management

• Schedule and publish content consistently across all platforms
• Monitor comments, DMs, and engagement — respond in brand voice or flag for Trish
• Engage with referral partners, local businesses, and community accounts to grow reach

Analytics & Reporting

• Track performance metrics weekly (reach, engagement, follower growth, link clicks) using our CRM platform
• Deliver a simple monthly report highlighting wins, opportunities, and recommendations
• Stay current on social media trends and platform algorithm changes

What We're Looking For

Must-Haves

• A strong creative eye and ability to produce compelling short-form video content
• Comfort with a camera (filming content, directing Trish for on-camera clips), skilled behind the lens
• Proficiency with design tools (Canva, CapCut, or similar)
• Excellent writing skills — you can capture a brand voice and keep it consistent
• Organized, reliable, and proactive — you don't wait to be told what to post
• Genuine enthusiasm for community, authenticity, and women-owned business

Nice-to-Haves

• Experience with Hubspot
• Familiarity with analytics dashboards
• Interest in personal finance, homeownership, or local Kansas City community

You Do NOT Need

• A degree in marketing (portfolio and passion matter more)
• Mortgage or real estate industry experience — we'll teach you what you need to know
• Years of experience — we care more about your hustle, creativity, and brand instincts

What Success Looks Like in the First 90 Days

• Month 1: You've learned both brands inside and out, built a content calendar, and are posting consistently across all four platforms.
• Month 2: Engagement is growing, a content rhythm is established, and you're proactively bringing content ideas to the table.
• Month 3: You're delivering monthly analytics reports, experimenting with new formats, and becoming a true creative partner.

Why Work With Planted Local Lending

• Real ownership and creative freedom — this isn't a 'post what we tell you' role
• Direct access to and mentorship from Trish Reedy, a woman entrepreneur who invests in her team
• A brand with genuine heart — no corporate fluff, no fake urgency, no cringe content
• Flexible hybrid schedule that respects your time
• Room to grow as the business grows

How to Apply

We'd love to see who you are before we meet you. Please send the following to:

***email_hidden***

• A brief intro — who you are, why this role excites you, and what kind of content you love making
• Links to 2–3 social accounts you've managed or contributed to (personal accounts are totally fine)
• 2–3 examples of content you've created that you're proud of (video, graphics, captions — anything)

No cover letter required. We care more about your work than your words about your work.