Consumer Insights and Strategy Analyst

For immediate consideration, please connect with me on LinkedIn at https://www.linkedin.com/in/dpotapenko and then email your resume, work authorization status, current location, availability, and compensation expectations directly to ***email_hidden*** - make sure to include the exact job title and job location in your email message.

*W2 hourly contract work - no C2C candidates

* Location: 77 Hot Metal Street, Pittsburgh, PA 15203 - hybrid work schedule, parking provided

Consumer Insights and Strategy Analyst

- As a member of the Customer Insights & Strategy team, you will be responsible for ensuring that business decisions are made with the benefit of insight & customer-first thinking. Responsible for developing, executing and analyzing insights from surveys as it relates to product, marketing channels & marketing strategy. The analyst will also be responsible for competitive tracking, brand tracking & reporting from syndicated sources.

- Custom execution of surveys to inform product, marketing & strategic decisions. The analyst will own the process including questionnaire development, programming, analysis, visualization, and storytelling.

- Execute wear tests as requested by the merchant teams.

- Perform seasonal & marketing campaign hindsighting.

- Prepare presentations and other forms of communication to thoughtfully illustrate insights from syndicated research sources.

- Regularly report insights from corporate brand tracker to cross-functional & executive teams. Ad-hoc reporting will also be required.

- Provide ad-hoc customer analyses to address specific questions from stakeholder groups: marketing, strategy, merchandising, and planning.

- Enlist syndicated research to benchmark changes to our market position, target customer, consumer preferences, brand awareness, etc.

- Escalate new customer trends to business partners; provide hypotheses informed by custom and market data around what may be causing them and make recommendations on how to strategically use these new insights.

Required Qualifications

- Bachelor’s Degree in Marketing, Merchandising, Business, or related field

- Proficiency in survey design and consumer/market data analysis, with practical experience in platforms such as Qualtrics (customer/employee experience) and Circana (retail and CPG market measurement)

For immediate consideration, please connect with me on LinkedIn at https://www.linkedin.com/in/dpotapenko and then email your resume, work authorization status, current location, availability, and compensation expectations directly to ***email_hidden*** - make sure to include the exact job title and job location in your email message.

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#M1

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Ref: #404-IT Pittsburgh