Director of User Experience

Mavis Tire - UX Director

Position Overview

The UX Director serves as the strategic leader who oversees the user experience, product strategy, and technical execution for brakesplus.com and expressoil.com. The Director acts as a trusted advisor to the C-suite, translating high-level business objectives into seamless, high-converting digital experiences while mentoring a cross-functional team of designers and developers.

Core Functions

• Executive Voice: Serve as the primary digital advisor to C-suite executives to shape and deliver the multi-brand website vision.
• Product Strategy: Lead cross-functional teams to break down complex business problems into actionable, on-time product deliveries.
• Product Management: Oversee day-to-day project lifecycles, team communications, and development efforts from planning to execution.
• Coach & Mentor: Develop team talent and standardize modern UX/UI processes, artifacts, and tools across the organization.

Key Responsibilities

Strategic Leadership & Stakeholder Management

• Consult with C-suite executives to align digital initiatives with overarching corporate business objectives.
• Influence stakeholders and facilitate decision-making to prioritize the upcoming product roadmap.
• Present performance analysis, ROI metrics, and digital health share outs regularly to executive leadership.

Product Management & Technical Execution

• Drive value across the entire lifecycle from ideation, scoping, and definition to final product delivery.
• Translate business goals and user data into user flows, feature maps, user stories, and technical requirements.
• Coordinate development efforts across Agile teams, ensuring transparency, status tracking, and clear milestones.
• Manage complex multi-brand architectures to ensure operational consistency across five distinct web properties.
• Run Build vs. Buy analyses to evaluate third-party tools against in-house development.

UX Research & Experience Design

• Evaluate end-user needs using qualitative and quantitative methods, including interviews, usability testing, and ethnography.
• Design and facilitate design thinking, empathy-building, and ideation workshops for cross-functional teams.
• Support the creation of omnichannel Journey Maps, Experience Maps, and Service Blueprints.
• Partner with UI/UX designers to build testable prototypes that validate hypotheses for high-impact opportunities.

Optimization, Marketing, & Analytics

• Partner with data analytics teams to launch new website initiatives informed by deep digital insights.
• Own the Conversion Rate Optimization (CRO) strategy by running continuous A/B tests on imagery, copy, and layouts.
• Drive organic traffic acquisition by implementing robust Search Engine Optimization (SEO) best practices.
• Lead website marketing implementation, asset organization, and promotional rollout strategies.

Cross-Departmental Collaboration

• Coordinate with IT, Inventory, and Retail Operations to ensure website data reflects daily operational changes.
• Provide technical guidance to the brand marketing teams to maximize the use of existing website functionality.

Other Responsibilities

• Design System Governance: Oversee the creation and maintenance of a centralized UI design system to ensure brand consistency and scaling efficiency across all five web properties.
• Digital Accessibility & Compliance: Ensure all digital experiences comply with WCAG 2.1/2.2 AA standards and ADA legal requirements.
• Data Privacy Compliance: Partner with Legal and IT to ensure user experience workflows honor CCPA, GDPR, and modern data privacy regulations.
• Core Web Vitals Optimization: Collaborate with engineering to monitor and optimize site speed, performance metrics, and mobile responsiveness for better search rankings.

Qualifications

• Experience: 7+ years in product management, digital marketing, UX leadership, or digital strategy.
• Leadership: Proven track record managing cross-functional teams of designers, engineers, and marketers.
• Methodologies: Thorough understanding of Agile principles, scrum frameworks, and modern software development lifecycles.
• Expertise: Deep knowledge of UX/UI best practices, information architecture, and user-centric design principles.
• Technical Acumen: Strong business acumen blended with the technical aptitude required to negotiate with engineering teams.
• Communication: Exceptional oral, written, presentation, and workshop facilitation skills tailored for C-suite audiences.
• Adaptability: High executive function with the ability to manage multiple shifting priorities with minimal supervision.

Employee Benefits

At Mavis, we understand that our people drive our success. We provide our team members with competitive weekly salary, a good working environment and an excellent combination of additional benefits like health, dental, life and vision insurance, a 401(k) retirement savings plan with employer match, paid vacations, paid time off, paid holidays, life insurance, on-the-job training, and opportunities for career growth and advancement.

Mavis is an Equal Opportunity Employer

Consistent with our commitment to the principle of equal employment opportunity for all individuals, we enforce a zero-tolerance policy on discrimination at Mavis. Employment decisions are made without regard to an applicant's or employee's actual or perceived race, color, religion, creed, sex, pregnancy, sexual orientation, national origin, age, ancestry, ethnicity, disability, citizenship, alienage, marital status, domestic or civil union partnership status, familial status, caregiver status, military or veteran status, transgender status, gender identity or expression, genetic information, predisposing genetic characteristic, status as a victim of domestic violence, stalking and sex offenses, or any other status protected by applicable federal, state or local laws, regulations or ordinances. Exceptions or modifications to certain job duties and/or expected schedules may be provided for an employee who needs a reasonable accommodation for: (a) a sincerely held religious belief, observance or practice that conflicts with the expected schedule for a position; or (b) an otherwise qualified individual with a disability, unless such accommodation poses an undue hardship on our business, in accordance with applicable federal, state and local laws. Additional information is available by contacting ***email_hidden***.

We will endeavor to make a reasonable accommodation / modification to the known physical or mental limitations of a qualified applicant with a disability to assist in the hiring process, unless the accommodation would impose an undue hardship on the operations of our business, in accordance with applicable federal, state and local laws. If you believe you require such assistance to complete this Application for Employment or to participate in the interview process, please contact our Employee Experience team at (914) 984-2500 ext. 5631. We also will endeavor to provide reasonable accommodation for a job applicant's or an employee's sincerely held religious beliefs, observances, or practices that conflict with a work requirement unless the accommodation poses an undue hardship to our business, in accordance with applicable federal, state and local laws. If you believe you require such an accommodation, please contact our Employee Experience team at (914) 984-2500 ext. 5631. In addition, applicants may report any instances of perceived discrimination through HRConnect either by calling toll-free at 1-877-628-4755 or by sending an email to ***email_hidden***.